Picture this: I’m watching a customer begin their journey with a voice search on their smart speaker at home. They browse product options on their phone during their commute, visit our physical store to try the item, and finally make a purchase through an app on their phone. Welcome to the omniverse – a complex […]
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Branding 2.0: Crafting Your Digital Identity
Remember when branding was as simple as a catchy jingle and a billboard downtown? In today’s digital world, the game has changed completely. Your brand isn’t just a logo and some colors – it’s your entire online persona, voice and the experiences you create across a multitude of digital platforms. As a brand strategist in […]
Leveling the Digital Playing Field: What the EAA Means for Marketing
The European Accessibility Act (EAA) will soon require consumer-facing digital content and services to meet extensive accessibility standards. While this landmark legislation presents challenges, savvy marketers should be ready to embrace accessibility as an opportunity to improve experiences, uncover insights, and future-proof their brand. With some forethought and effort, proactive accessibility enhancements can act as […]
The Funnel Must Fall: Why You Should Align Marketing to Your Customers’ Journeys
For ages, marketing convention has centered around “the funnel” – that uniform path all customers supposedly follow: Awareness → Interest → Decision → Purchase. But this linear model reflects an outdated, corporate-centric view. It fails to map how diverse audiences actually experience brands today across winding, nonlinear journeys. In our complex digital landscape across sites, […]
Privacy Power: How Safe Data Practices Electrify Your Brand
In today’s digital age, where personal data is constantly being collected, analyzed, and utilized, privacy has become a paramount concern for consumers worldwide. Brands that fail to prioritize privacy risk losing not only the trust of their customers but also their competitive edge.