Let me tell you about an email I received last week from a university marketing director. “ChatGPT just recommended our competitor’s programme to a prospective student,” she wrote. “Our programme is older, better funded, has better outcomes. But ChatGPT didn’t even mention us.” She was frustrated. Angry, even. How could an AI system ignore her […]
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Why Your Website Is Playing Two Games at Once. And Losing Both.
Let me tell you two stories about the same prospective student in 2026. Story One: Thabo is researching computer science programmes in Johannesburg. He opens ChatGPT and asks: “What are the best computer science programmes in Johannesburg?” ChatGPT gives him detailed information about three universities. Comprehensive descriptions. Entry requirements. Career outcomes. Everything he needs to […]
Trekking Across the Omniverse: Charting Customer Journeys in a Cookieless World
Picture this: I’m watching a customer begin their journey with a voice search on their smart speaker at home. They browse product options on their phone during their commute, visit our physical store to try the item, and finally make a purchase through an app on their phone. Welcome to the omniverse – a complex […]
Branding 2.0: Crafting Your Digital Identity
Remember when branding was as simple as a catchy jingle and a billboard downtown? In today’s digital world, the game has changed completely. Your brand isn’t just a logo and some colors – it’s your entire online persona, voice and the experiences you create across a multitude of digital platforms. As a brand strategist in […]
Leveling the Digital Playing Field: What the EAA Means for Marketing
The European Accessibility Act (EAA) will soon require consumer-facing digital content and services to meet extensive accessibility standards. While this landmark legislation presents challenges, savvy marketers should be ready to embrace accessibility as an opportunity to improve experiences, uncover insights, and future-proof their brand. With some forethought and effort, proactive accessibility enhancements can act as […]