“Why would someone need a podcast?” I asked Johann, to which he replied, “Well let’s put one together and see what we can learn”. This is the result of our foray into the world of podcasting in South Africa: Podcasting is one of the newest content distribution methods enabled by the internet, and has seen phenomenal […]
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A Very Modern Marriage
When I first read the email, it felt like I was being fired. I also began to wonder if I had been cheated on. Choosing a partner in this day and age is not something to be taken lightly. We’re looking for more than just security, we want someone who is going to be around, […]
Paying The Piper
It took less than two decades to transform the way we search for information on the web, from Yahoo’s directory listings and rudimentary spiders, to the meteoric rise of Google’s sheer domination of search, creating entirely new industries in the process, and the economy of the “keyword”. The premise is pretty simple; ranking in the […]
How To Make An Impression
One of my good clients called me last week and asked straight up, “how do I make a good impression?” I was about to suggest that perhaps he should swap his jeans and Chuck Taylor’s for a suit – when Bob continued, “on Twitter right? You know, like when I look at that analytics thingy, […]