Picture this: I’m watching a customer begin their journey with a voice search on their smart speaker at home. They browse product options on their phone during their commute, visit our physical store to try the item, and finally make a purchase through an app on their phone. Welcome to the omniverse – a complex […]
Analytics and Metrics
Click, You’re Not the Only Metric in Town
Remember chasing those clicks on AWStats that all the OG digital marketers obsessed over back in the day? While not entirely worthless, those vanity metrics only provided surface-level, vain signals of attention. Smart marketers today are looking for deeper metrics that actually measure true engagement and interest. If you are still thinking in clicks, you’re […]