Did you know over 1 BILLION people worldwide have a disability? That’s an enormous audience brands are currently alienating through lack of accessible digital experiences.
A11y
Leveling the Digital Playing Field: What the EAA Means for Marketing
The European Accessibility Act (EAA) will soon require consumer-facing digital content and services to meet extensive accessibility standards. While this landmark legislation presents challenges, savvy marketers should be ready to embrace accessibility as an opportunity to improve experiences, uncover insights, and future-proof their brand. With some forethought and effort, proactive accessibility enhancements can act as […]
Making Your Website Accessible: What’s the Deal with WCAG 2.1 vs 2.2?
If you manage a website, you’ve probably heard of WCAG accessibility standards. But with the release of new versions like 2.1 and now 2.2, it can get confusing keeping up with what’s changed and why it matters.
Accessibility: It’s Not Just the Right Thing to Do, It’s Good for Business Too
In her talk at WordCamp 2023, Sumner Davenport discussed the importance of accessibility for all websites. She explained how accessibility is not just for people with disabilities, but for everyone. She also provided tips on how to make websites more accessible. Davenport’s talk was well-received by the audience, and it helped to raise awareness of […]