n today’s digital age, where personal data is constantly being collected, analyzed, and utilized, privacy has become a paramount concern for consumers worldwide. Brands that fail to prioritize privacy risk losing not only the trust of their customers but also their competitive edge.
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Algorithms and automated data analytics have become indispensable parts of the modern marketer’s toolkit. Machine learning can process huge volumes of data to optimize our campaigns and personalize customer experiences at scale.
Remember back in Marketing 101 when we learned to slice and dice audiences based on age, gender, location etc? Well, times have changed folks.
If you manage a website, you’ve probably heard of WCAG accessibility standards. But with the release of new versions like 2.1 and now 2.2, it can get confusing keeping up with what’s changed and why it matters.
Marketing without a clear strategy behind it is essentially just self-promotion. While promoting your business, products or services is an important part of marketing, doing so without a strategic framework will limit your success.