Let me tell you about the most common problem I hear from marketing and communications professionals across every knowledge-intensive industry I work with. “Our subject matter experts don’t have time to write content.” Whether it’s a university trying to update programme pages, a hospital system showcasing specialist expertise, or a financial services firm explaining complex […]
Storytelling
Why Your Website Is Playing Two Games at Once. And Losing Both.
Let me tell you two stories about the same prospective student in 2026. Story One: Thabo is researching computer science programmes in Johannesburg. He opens ChatGPT and asks: “What are the best computer science programmes in Johannesburg?” ChatGPT gives him detailed information about three universities. Comprehensive descriptions. Entry requirements. Career outcomes. Everything he needs to […]
Content Liquidity: Let the Content Shine
In our hyper-connected digital age, static content confined to single channels is becoming a relic. The future demands a new paradigm – one of content liquidity.
Soul-Stirring Content: The New Path to Connection
Let’s be real for a moment: how often do you encounter corporate messaging designed to check off buzzword bingo boxes instead of speaking your language? You know, the kind with nonsensical phrases like “maximize next-generation synergies to optimize growth potential”? Yeah, that stuff makes us cringe too. The Old Way Still Hanging Around Far too […]
No More Heroes Anymore: Ken Liu on Finding Our Hero
In his keynote at WordCamp US 2023, Ken Liu spoke about the power of storytelling and how essential it is to our humanity.