Let me tell you about the most common problem I hear from marketing and communications professionals across every knowledge-intensive industry I work with. “Our subject matter experts don’t have time to write content.” Whether it’s a university trying to update programme pages, a hospital system showcasing specialist expertise, or a financial services firm explaining complex […]
AI
Why Your Website Is Playing Two Games at Once. And Losing Both.
Let me tell you two stories about the same prospective student in 2026. Story One: Thabo is researching computer science programmes in Johannesburg. He opens ChatGPT and asks: “What are the best computer science programmes in Johannesburg?” ChatGPT gives him detailed information about three universities. Comprehensive descriptions. Entry requirements. Career outcomes. Everything he needs to […]
Caution, Algorithms Crossing: Proceed with Ethical Care
Algorithms and automated data analytics have become indispensable parts of the modern marketer’s toolkit. Machine learning can process huge volumes of data to optimize our campaigns and personalize customer experiences at scale.
Demystifying the Future of AI
Dive deep into the world of AI with Simon Willison’s detailed breakdown of large language models at WordCamp. Discover how ChatGPT, Google’s Bard, and other cutting-edge technologies are shaping the future of communication.