Marketing without a clear strategy behind it is essentially just self-promotion. While promoting your business, products or services is an important part of marketing, doing so without a strategic framework will limit your success.
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Make the Circle Bigger – Why Inclusive Marketing Is the Future of Marketing
![Photo credit: "[13.365] Fractal Eye" by Christina Renée Creative Arts is licensed under CC BY-SA 2.0.](https://www.activelinkmedia.co.za/wp-content/uploads/2023/10/3291832840_00053d17a6_k-768x510.jpg)
More than a practice, inclusive marketing is the responsibility of creating marketing materials and campaigns that reflect the diversity of the world around us. It means striving to represent people of all backgrounds, abilities, and identities in your marketing, and avoiding stereotypes and clichés. A challenge for sure, but there are 8 billion good reasons […]
Information Architecture: The Foundation of a Great Website
What’s the secret sauce behind a great website?
Accessibility: It’s Not Just the Right Thing to Do, It’s Good for Business Too
In her talk at WordCamp 2023, Sumner Davenport discussed the importance of accessibility for all websites. She explained how accessibility is not just for people with disabilities, but for everyone. She also provided tips on how to make websites more accessible. Davenport’s talk was well-received by the audience, and it helped to raise awareness of […]
No More Heroes Anymore: Ken Liu on Finding Our Hero
In his keynote at WordCamp US 2023, Ken Liu spoke about the power of storytelling and how essential it is to our humanity.