Let’s face it, sometimes marketing feels like a guessing game. We pore over data, analyze trends, and craft campaigns hoping to land on what our customers truly want. But what if there was a better way? A way to ditch the crystal ball and tap into a wellspring of genuine insights: your actual customers. From […]
Inclusive marketing
It’s Time to Rethink Targeting Audiences by Demographics Alone
Remember back in Marketing 101 when we learned to slice and dice audiences based on age, gender, location etc? Well, times have changed folks.
Make the Circle Bigger – Why Inclusive Marketing Is the Future of Marketing
![Photo credit: "[13.365] Fractal Eye" by Christina Renée Creative Arts is licensed under CC BY-SA 2.0.](https://www.activelinkmedia.co.za/wp-content/uploads/2023/10/3291832840_00053d17a6_k-768x510.jpg)
More than a practice, inclusive marketing is the responsibility of creating marketing materials and campaigns that reflect the diversity of the world around us. It means striving to represent people of all backgrounds, abilities, and identities in your marketing, and avoiding stereotypes and clichés. A challenge for sure, but there are 8 billion good reasons […]