Remember back in Marketing 101 when we learned to slice and dice audiences based on age, gender, location etc? Well, times have changed folks.
More than a practice, inclusive marketing is the responsibility of creating marketing materials and campaigns that reflect the diversity of the world around us. It means striving to represent people of all backgrounds, abilities, and identities in your marketing, and avoiding stereotypes and clichés. A challenge for sure, but there are 8 billion good reasons […]