Imagine a world where the boundaries between online interactions and real-world experiences dissolve into irrelevance. A realm where the digital and physical intertwine seamlessly, creating customer journeys that flow effortlessly across channels. Welcome to the age of phygital convergence – a frontier where pixels meet places, and brands unlock unprecedented levels of engagement by crafting […]
Digital Marketing
Content Liquidity: Let the Content Shine
In our hyper-connected digital age, static content confined to single channels is becoming a relic. The future demands a new paradigm – one of content liquidity.
The Shifting Sands of Search: AI, Content, and the Future of SEO and SEM
Last week Colin asked me if “search” was dead. SEO. SEM. All of it. The whole caboodle. “Well, it looks like Google is trying to kill the Golden Goose at the moment, that much we do know!” I replied. I’ve written before how Google had created the Keyword Economy, and made a fortune, but would […]