While adapting to new tools can be challenging, Google Analytics 4 offers significant benefits for digital marketers. Its focus on privacy-centric data collection and machine learning capabilities position it as the future of web analytics. Just like embracing mobile-first design, transitioning to GA4 might require a learning curve, but it’s necessary to gain deeper user […]
Google Analytics
How To Make An Impression
One of my good clients called me last week and asked straight up, “how do I make a good impression?” I was about to suggest that perhaps he should swap his jeans and Chuck Taylor’s for a suit – when Bob continued, “on Twitter right? You know, like when I look at that analytics thingy, […]