Remember back in Marketing 101 when we learned to slice and dice audiences based on age, gender, location etc? Well, times have changed folks.
Marketing Strategy
Making Your Website Accessible: What’s the Deal with WCAG 2.1 vs 2.2?
If you manage a website, you’ve probably heard of WCAG accessibility standards. But with the release of new versions like 2.1 and now 2.2, it can get confusing keeping up with what’s changed and why it matters.
Make the Circle Bigger – Why Inclusive Marketing Is the Future of Marketing
![Photo credit: "[13.365] Fractal Eye" by Christina Renée Creative Arts is licensed under CC BY-SA 2.0.](https://www.activelinkmedia.co.za/wp-content/uploads/2023/10/3291832840_00053d17a6_k-768x510.jpg)
More than a practice, inclusive marketing is the responsibility of creating marketing materials and campaigns that reflect the diversity of the world around us. It means striving to represent people of all backgrounds, abilities, and identities in your marketing, and avoiding stereotypes and clichés. A challenge for sure, but there are 8 billion good reasons […]