Let’s face it, sometimes marketing feels like a guessing game. We pore over data, analyze trends, and craft campaigns hoping to land on what our customers truly want. But what if there was a better way? A way to ditch the crystal ball and tap into a wellspring of genuine insights: your actual customers. From […]
Content Marketing
Soul-Stirring Content: The New Path to Connection
Let’s be real for a moment: how often do you encounter corporate messaging designed to check off buzzword bingo boxes instead of speaking your language? You know, the kind with nonsensical phrases like “maximize next-generation synergies to optimize growth potential”? Yeah, that stuff makes us cringe too. The Old Way Still Hanging Around Far too […]
 No More Heroes Anymore: Ken Liu on Finding Our Hero
In his keynote at WordCamp US 2023, Ken Liu spoke about the power of storytelling and how essential it is to our humanity.